Dove has been known for having some hard-hitting, emotion generating advertisements. Most times, they are geared towards women. Many marketing publications will point to the “real beauty” campaign as somewhat of a transformational ad.
Men, dads in-particular, are often left out of the parenting conversation when it comes to ads. Sure data shows that moms are the bigger target for shopping. So it is great to see this spot from Dove. Not only does it promote a product geared at dudes, during the Super Bowl, but it also shows what it means to be a dad in some pretty heart-felt scenes. I dare you not to tear up.